MEET THE TEAM
AKA.. the lifesavers of your business
Meet our Founder & CEO
Nikki
Hi. I’m Nikki, the original empathetic and dynamic virtual assistant. My journey into the realm of virtual assistance was born from a personal quest to combat burnout, a common struggle I witnessed within the mental health landscape. As a licensed psychologist, I intimately experienced the impact of the ongoing mental health crisis. Prompted by the very advice I offer those I support, I delved inward, seeking what truly ignited my passion and where my strengths lay. Naturally inclined towards helping others and driven by an unwavering passion for organization, lists, and empowering individuals, I embarked on the journey that led to the creation and growth of my virtual assistant business. With a deep-rooted love for structure and organization, I thrive in crafting systems that bring harmony to chaos. My keen eye for detail and ability to envision the bigger picture ensures that no task is overlooked. Whether it's managing schedules, coordinating projects, spearheading marketing initiatives, or providing exceptional customer service, my forte lies in transforming disorder into seamless order. I am genuinely committed to making a positive impact while fostering a supportive environment. Supporting therapists and private practice owners in attaining their objectives and alleviating the burden of daily tasks brings me profound satisfaction. My journey led me to assemble a team of like-minded individuals who share my passions, all with the aim of providing even greater support to therapists. Our approach is carefully tailored to suit your unique needs, allowing you to dedicate your full attention to what truly matters.
The people who make it happen
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Client Experience & Lead Social Media Manager
Hello! My name is Kari Ann, I have been a Virtual Assistant since 2019, specializing in content creation, copywriting, and social media management. Before my life as a VA, I was a part-time wedding photographer, all while working as an Ophthalmic Assistant and physician's right hand for 7 years (I am quite a multi-tasker)! This combo of creative and administrative skills made for a simple transition into the VA world. As the right hand to world-renowned Ophthalmologists, I was taught the importance of managing a business with professionalism, so I understand how my work affects you and upholds the standards of your reputation! I am located on the sunny west coast of Florida and in my free time you can still find me behind the lens of a camera. I believe in unapologetic authenticity, love a good challenge, and aim to treat your business with as much care as my own.
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Lead Graphic Designer & Website Designer
My name is Allie and I absolutely love being able to help therapists visualize their brand and needs for their business. As a Board Certified Art Therapist and Licensed Professional Counselor, I have a Bachelor’s degree in Psychology and Ceramics and a Master’s degree in Art Therapy and Counseling, but my roots have always been in art, design, and creating. From growing up with my grandmother who was an artist and creating something every single day to integrating the arts into my college and professional career, I love being able to share this passion with others. Because I am both an artist and a therapist, this unique blend allows me to seamlessly help therapists and other professionals create an impactful design for their work. My eye for design, flow, and that little something extra will make your brand pop and stand out. I also understand the demand of the work we do, and how challenging it can be to find the time for branding and design when it comes to your own business. With the support of Couchside Coordinators and the visual design work that I do, we've got you covered to take it off your to-do list and give you more space and time for yourself.
Mia
Marissa
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Virtual Assistant
Hey there, I'm Mia, your virtual assistant on a mission to make your life easier. After dabbling in various freelancing gigs, I stumbled upon my true passion: virtual assistant work. There's something about managing administrative tasks that just clicks for me, and I love nothing more than helping busy business owners reclaim their time. I'm all about freeing up your schedule so you can focus on what truly matters to you. Whether it's scheduling appointments, organizing your inbox, or tackling those pesky to-do lists, I've got your back. My goal? To turn overwhelmed and burnt-out individuals into inspired and motivated go-getters again. Because life is too short to feel swamped down by tasks. With my help, you can breeze through your to-do list, reclaim your time, and unlock your full potential. I look forward to working with you!
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Virtual Assistant
Hi, I’m Marissa! I’ve been working as a Virtual Assistant since 2020, but my passion for administrative work started long before that through years of organizational management and leadership roles. Those experiences taught me the value of creating order, juggling multiple priorities, and building efficient systems that keep everything running smoothly. I love being able to support the mental health field in the way I know best: by managing the behind-the-scenes work so therapists can be fully present in both their professional and personal lives. I know running a practice involves much more than client care, and that’s where I come in. From client scheduling and invoicing to file management and general administrative support, I help lighten your workload so you can spend more time doing the work you’re passionate about. Think of me as your organized right hand, helping you stay on top of the details while you focus on making a difference.
Cassie
Taylor
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Website Designer & Lead SEO Analyst
Hi I'm Cassie, Web Designer and SEO analyst. With a background rooted in Computer Science and a keen eye for web design since 2021, I've dedicated myself to merging technical expertise with creative flair. Whether you're seeking a tailored website design on Showit or Squarespace, aiming to enhance your visibility on Google, or interested in developing mobile applications, I'm here to assist you in achieving your objectives. Let's work together to optimize the efficiency of your business.
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Social Media Manager, Graphic Designer, Website Designer & Lead Copywriter
Hello! I’m Taylor, your dedicated virtual assistant here to help elevate your brand’s social media game. While studying Public Relations and General Business at the University of Alabama (Roll Tide!), I found a passion for social media marketing and content creation, and it's been an exciting journey ever since. I empathize with the demanding nature of a therapist's daily routine, which is why I'm committed to giving you back your valuable time by handling your social media tasks! What I love most about social media is its power to let you be uniquely you. I believe authenticity and integrity are key to creating a genuine and safe space online. By embracing these principles, we can effectively share your message and connect with your audience. I look forward to collaborating with you!
Jez
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Social Media Manager
Hi, I’m Jez! I graduated from Jacksonville University and have spent the past five years helping hospitality, food & beverage, entertainment, and travel brands grow through strategic and creative social media marketing. What I love most about social media is its ability to connect people from all walks of life. Every brand has a unique story to tell, and I enjoy bringing those stories to life in an authentic way that builds meaningful connections and lasting communities. While creativity fuels my work, I’m equally passionate about the data behind it. Once we discover what resonates with your audience, I love finding fresh, innovative ways to keep your content engaging while staying true to your brand. I’m especially excited to work with therapists because I believe in supporting those who dedicate their lives to helping others. By taking social media off your plate, I hope to give you more time to focus on what matters most, your clients. Outside of work, you’ll usually find me starting my day with a cafecito, enjoying a good book, baking something sweet, or spending time at the beach. I can’t wait to work with you and help your practice build an authentic online presence that reflects the incredible work you do!
